Inbound Marketing has rapidly become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Content Marketing has steadily risen in popularity with most businesses. According to a study by the Content Marketing Institute, In fact, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing, including social media, eNewsletters, and articles on a company website. Are you?
Why is SEO important? Imagine if a brick and mortar company was in a location that no one could easily find. Most businesses could not continue for long in such a situation. The same thing can happen with your web site if people cannot easily locate it. Potentially valuable customers never even know you are there. One of the critical elements of Inbound Marketing is SEO.
Technology has changed our lives. It has changed the role of business as well and we see a change in what skills are necessary to succeed. Web sites, mobile apps, social media and other interactive means brings businesses exciting opportunities but as organizations try to navigate this new frontier, they need the help of a new kind of hero: The Marketing Technologist.
The World Has Changed…
Consumers are researching online before they buy. People are beginning to realize that they do not have to accept interruption based marketing. The national trend is clear: companies are shifting their marketing strategy towards Inbound Marketing. The strategy is simple: create remarkable content that answers the questions your prospects are asking, and they will find you. Online.
- % of Internet Users Who Research Online Before They Buy: 88%
- % of Enterprise Level Companies Switching Significant Marketing Dollars to Inbound: 70%
- % of Consumers Who Skip Television Ads: 88%
What is Inbound Marketing?
It’s about being what people are interested in. It’s about earning the attention of your target prospects.